Brand Thinking

Seven Favourites: Films about the Environment

Seven Favourites: Films about the Environment

1. The Lorax (2012)

Although, this is a pretty average movie, I remember getting teary while watching the opening scene for the first time. It opens up to "Thneedville" a city that's made of plastic, and the people who live in it, like it that way! They like fake things and even manufacture their trees. They "don't want to know, where the smog and trash and chemicals go". They thank the Lord for new parking lots. "Parking Lots!" The song ends by exalting people who perpetuate the problem and sell it as success. You can watch the opening scene here:

Understanding Instagram for Brands

Understanding Instagram for Brands

After working in communications for the past five years, people often ask me what they should post on their business/nonprofits Instagram feed. So I’ve listed some of the basics here, most of these pointers also apply for Facebook and Pinterest. What gets the most likes? What time is best to post? What makes a great post?

'Brand' and the Economy of the 21st Century.

'Brand' and the Economy of the 21st Century.

In 4th Century BC, Aristotle spoke of two kinds of knowledge we as human beings should ever increase in. The first of these two kinds of knowledge is techne from which we get the word technique, and the second is sophia from which we get the word wisdom.

Aristotle believed that with wisdom we would reach “eudaimonia”, a complicated greek word, which in basic terms means fulfilment, a deep form of satisfaction; a form of happiness which is in line with our rational natures. Aristotle tells us this is achieved through self-knowledge: it is connected to who our friends are, our sense of purpose in life, being part of a community to where you’re contributing and other important aspects of our life.