Brand opinions shape the future, add value and signal change, this is what I create daily

Infinity Church is a multi location church in the outer suburbs of Melbourne, Australia.

Newspaper Advertisement design for Tasmania's largest bus service. The advertisement was a part of Metro's Greencard bus pass campaign.

Brand name and Logo design for Indigo Spearfishing Apparel.

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I was approached by WorshipCentre Christian Church in mid-2015 to brand their diverse congregation.

Branding revolves around perception; how people perceive your service, product or organisation and although in some sense I could see what they were aiming for, there was an incoherence around how they were to present themselves. The initial brief came from Lead Pastor Paul "Skip" Smith, who shared on his vision for WorshipCentre and went through aspects of the organisation they were happy with, such as the logo they had already chosen and a sense of "home" with a distinct Australian feel.

The main deliverables for this project were:

  • A brand book to define the major brand elements of WorshipCentre.
  • An internal brand hub (website) for logo files, typefaces, images and inspiration.

Without going into the massive process of meetings, research and design — check out the work below. I'm always happy to answer any questions, so feel free to email me (address below).

Personally, it's been a massive learning journey, Jesus certainly has different flavours he uses for His Church and the future looks incredible for this growing church in Brisbane, Australia. 

Some pages from WorshipCentre's Brandbook:

If your business or organisation is interested in establishing or improving your brand, feel free to contact me at 

Logo and campaign design work for International Network of Churches charity initiative Ride to Provide.
In 2015, Ride to Provide happened in Australia and South America.

Photos by Peter Pilt. For more information about Ride to Provide visit

After the success of their first EP "Anchored to You", Elevation Youth embarked on their second music project "New Start", released in January 2016.

Art and Lighting Direction - Christopher Campbell.
Audio Engineer - Aaron Quathamer.
Photography -
Video Director - Jake Lawlor.

School of the Spirit is WorshipCentre's key annual conference. The conference was held in WorshipCentre's new 1200 seat auditorium. The lighting rig featured over 200 LED fixtures supplied and installed by Prestige Lighting.

Campaign Design for Elevation Youth 2016. Elevation Youth commences their year with
"Encounter Camp", this event sets the tone for the rest of the year. 

Concept: Janiv Strachan and Chris Joel Campbell.
Photography and Design: Chris Joel Campbell.
Video Director: Jacob Lawlor.
Script: Chris Joel Campbell, Josiah Wall.
Models: Abbigail Paludan, Belle Clark, Brandon Morgan, Brooklyn Strawbridge,
Janiv Strachan, Tiaan Deysel, Vicky Emih, Joshua Dennis, Riley Anastasio.

GOVS is what happens when songwriter/producer Josiah Birrell spends time with the musical instruments he's had since high school, his laptop and some headphones. Magic happens.

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"After hearing Chris’ speak at a conference on branding and environment design, I decided to contact him and discuss Daybreak Church's vision. From our first conversation Chris was painting a clear picture of what my heart was trying to express, the entire process was very collaborative as Chris offered several proposals that expressed our vision. I was then able to take those designs and discuss them with my team. Chris welcomed all our feedback positively and explained any limitations or advantages of what we were building. The final product was better than I had imagined and the brand book that he provided is clear for all stakeholders and brings me confidence that our identity will be communicated clearly and consistently every time. Thank You Chris."
- Marcus McDonnell, Lead Pastor, Daybreak Church

International Network of Churches National Conference at the Gold Coast Convention Centre.

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