Bond University Film and Television Awards (BUFTA)

BUFTA’s goal was to freshen up and unify it’s brand for it’s annual film and televisions awards event. Along with a brand refresh, I examined how the new visuals will be leveraged into engaging video content and how students and other designers could build upon design elements for years to come.

Evolving from previous BUFTA events, a purple eye and abstract sound waves became the key brand assets, inspired from the vision and audio of film and television. A short style guide was developed with brand personality, logo rules and promotional assets that helped tie the event back to Bond University while still having a distinct tone.